On Thursday 23 February 2017 the SCF and the University of Glasgow hosted an event on the theme of big data.
Data we generate is collected on a prolific basis and has tremendous commercial value. The holding and exploitation of big data may allow firms to exploit efficiencies in the flows of goods and services, to target advertising and promotions more effectively and to offer enhanced consumer experiences. However, entry into markets in which big data features may be difficult for new firms and holders of big data may be able unfairly to exploit their knowledge of consumer preferences.
The speakers were:
- Dr Florence Thepot, University of Glasgow, Chair;
- Peter Willis, Partner, Bird & Bird, speaking on ‘Competition law and big data’ – view slides;
- Natalie Timan, Competition and Markets Authority, speaking on observations on big data from an economics perspective – view slides;
- Professor Peter Triantafillou, University of Glasgow, speaking on the industrial use and value of big data – view slides.